半个小时前我还在想，去不去。

 

今晚10点有老板的乐队演出，我们理应去捧场的，很多同事都会去。可是首先我不是那么fancy酒吧那种喧闹放肆地方，而且我已经辛苦工作了五天，那种超级消耗精力和银子的地方，对我的身心没有任何好处。而且北京的冬天，夜晚将非常冻人。

 

后来我终于想开了：不去就不去，关照自己的身心比做面子重要多了。我喜欢茶的清新和咖啡的浓情，但不喜欢酒的迷醉。这就是我。

 

这一秒宿醉下一秒开会，那是西方人习惯。他们就是比中国人能喝，能撑。毋庸置疑，我更适合中国的传统文化，更适应清静理性的养生之道。我不喜欢很晚还在外面狂欢，第二天下午醒来却什么都不记得。我喜欢晚上踏踏实实在家里看电视，看书，上网，早早钻进被窝。可是在外企工作的我们，有时发现我们不仅需要接受西方人的工作方式，还要接受一些西方人的娱乐习惯，当你周围有一半以上都是外国人，而且大多数外国人都是老板级别的时候。

 

今天我还是决定大家一起好好的工作，但是不陪着他们玩儿了。工作是工作，生活是生活。如果我现在在外国，为了融入别人的文化和社交圈子，我会说服自己去加入和适应别人的方式，可是我现在在中国。这是在我们自己的地盘上，我高兴干嘛就干嘛，真的不必妥协，不是吗？

 

不去了。

我们这个时代难道不是很奇怪吗？

这是今天看到的一则新闻觉得很有意思。本来DHL AP是Ogilvy AP的客户，我在Ogilvy BJ的时候就是做DHL的。现在UPS居然成了Ogilvy Global的客户，看来global office 和regional office要打起来了，哈哈。

 

UPS Taps Ogilvy to Handle Global Ad Account

Win Is a Major Boost for WPP Shop

Posted by Rupal Parekh on 10.26.09 @ 05:13 PM

NEW YORK (AdAge.com) -- A team led by Ogilvy has been chosen after a global review to handle advertising duties for shipping giant UPS, executives familiar with the matter said.

Havas' EuroRSCG, and Ogilvy's sister shop, WPP-owned Y&R, were the finalists remaining in the pitch to handle UPS more $200 million-plus global ad account, after JWT withdrew from contention late in the game. The pitch -- which saw a much-delayed decision due to protracted contractual talks -- last week hit a controversial note when JWT CEO Bob Jeffrey called the compensation terms mandated by UPS unreasonable.

Still, the win is a coup for Ogilvy which is said to have, among other things, impressed UPS with an IBM case study it presented as part of its pitch. It also breaks a dry new business run for the shop in recent times, on the heels of Ogilvy, Chicago picking up its biggest new account in years with tech behemoth CDW.

It also means UPS, effective early 2010, will end its relationship with its U.S. incumbent, Interpublic Group of Cos.' Martin Agency, and global incumbents McCann-Erickson, Universal McCann and MRM, also part of Interpublic.

Richmond, Va.-based, Martin -- which has handled the account since 2001, and created the "Whiteboard" campaign featuring creative Andy Azula -- said it would defend the account when it went into review this spring, but later pulled out of the pitch. The other incumbents were not invited to participate. The review was managed by AAR Partners in London.

Global Advertising Tagline History

2005: "Deliver More" 2003: "Your business. Synchronized" 1996: "Consider it done" 1988: "As sure as taking it there yourself"

UPS's last global campaign, called "Deliver More," rolled out in 2005 to nearly 200 countries. Commercials featuring French actor Jean Reno marked the first time the company used a celebrity spokesman for the brand.

UPS spent nearly $140 million on domestic measured media according to TNS Media Intelligence, but globally that number is thought to be more than $200 million

当眼睛已习惯了奥运开幕式那样精心编排，天衣无缝的宏篇巨作，让我如何去欣赏一帮非洲大男孩在舞台上原始而简陋的表演呢？肯尼迪男孩合唱队，是在奥巴马就职典礼上表演的唯一国际团体，他们在保利的演出，是我看过的前无古人后无来者的chaotic的演出，从服装到队列，从动作到身材，从乐器到道具......。我最大的快乐就是坐在台下不断发现和嘲笑台上的chaos，并盼望着下一个chaos的诞生---他们真的从未让我失望。然而他们用自信的微笑告诉我，chaos不